Understanding consumer interaction and experience with digital content and meta-data is a mix of science and art. Making it quantitative is a an problem that can be approached from a number of angles – V2 Digital will our meta-data processing, digital store front solution and technology expertise believes that combining all three methods is key to building a complete profile of the customer experience.
Consumer Product & Data Analytics
For a leading consumer analytics company, V2 Digital created technology tools, to crawl millions of websites and mine active user communities, to extract relevant insights about a company's brands, products and competitors. This customized crawling and processing technology produced rich graphs & statistical data aids to assist product managers and marketing people make informed decisions about what was being said about the product experience. This was delivery through innovative cloud based solutions for processing & storage that lowered overall TCO. This also provided a scaling capability and flexibility to scale up or down on-demand.
Did You See That!
A leading Entertainment Services provider asked V2 Digital to demonstrate how they could track consumer buzz around long-form content that was released both digitally and through more traditional means. To meet this need, a custom trend analysis system was deployed that crawled huge volumes of data sources and tracked "buzz" and sentiment over time to determine customer feedback across a variety of locations. This then allowed further review on specific destination-sites that were flagged for deeper insight and analysis